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How Do You Compensate For Your Niche Business Mistakes?

By Diane · Comments (0)
Tuesday, August 10th, 2010

Every business has its glitches, let’s face it. Operations can go smoothly 98% of the time, but it’s that random 2% that cause most of the problems. When you are faced with the glitches (lost packages, missed appointments, water main breaks) how do you compensate the customers who are also affected?

Sometimes, we have control over these situations, and sometimes we don’t. Either way, should your customers ever bear the brunt? If a package gets lost in shipping, is that the customer’s responsibility? If you send a repair person to fix someone’s washing machine and he inadvertently breaks a pricey vase when walking through the front door, should your customer lose out because they had the vase there in the first place? If a plane is delayed, and the traveler misses his/her connecting flight, whose responsibility is it to make amends, to pay for the hotel stay?

You, as a business owner, can claim that the problem isn’t your fault, but the bottom line is, Read More→

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Categories : Biz Basics
Tags : customer service, niche business, small business problems, the cusotmer is always right

30 Day Blog Challenge – At the Finish Line

By Diane · Comments (1)
Wednesday, June 30th, 2010

I did not complete 30 posts in 30 days on this blog during this 30-day blog challenge, although between the three blogs I maintain, I’m pretty sure I wrote 30 posts in 30 days. However, that wasn’t the rule. It was 30 blog posts here. I did write 17 blog posts though, and since this is probably the momentum I’d like to maintain, I am actually quite happy with that.

I gained so much from this 30-day blog challenge though, I feel like although I didn’t quite make it to the end, it was a huge success for me. I set up Read More→

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Categories : Getting Started
Tags : 30-day blog challenge, connie ragen green, jeanette cates, online niche business, online success

Is Online the New Yellow Pages for Local Businesses?

By Diane · Comments (3)
Tuesday, June 29th, 2010

I’ve listened to several teleseminars over the last couple of days about marketing local businesses online. The word on the street is that the Yellow Pages may be gasping its last breath (not literally of course). I don’t know about dead, but I do know I don’t refer to my Yellow Pages anymore. In fact, when it hit my stoop the other day, the Yellow Pages went right into the trash. I wish there was a way to stop them from even delivering it to my house to save the paper.

I don’t bother with the Yellow Pages anymore. If I need something I look it up online. If I don’t find you online, well, then, that’s a potential customer you may have just lost. My 22- and 24-year-old children don’t use the Yellow Pages  either. I don’t know that they ever have. They look everything up on their iPhones.

The point is that if you are advertising in the Yellow Pages, you may just be throwing some of that money Read More→

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Comments (3)
Categories : Social Media Marketing
Tags : facebook, keywords, local online business marketing, niche business online, social media, twitter, Wordpress

What Does Your Online Billboard Say About Your Business?

By Diane · Comments (0)
Wednesday, June 23rd, 2010

A website is like a portable billboard. If it’s done right, it can promote your business for miles around. If it’s done wrong or it’s non-existent, well…

The company my son works for doesn’t have a website.  The bulk of their business is with one client. If that client decides to go a different way, this business closes its doors. However, if they spent a little time each day working on building a website and Internet presence touting their services, chances are they would be able to get new clients, grow their business and not have to worry if this one big client wasn’t there anymore.

My husband’s company is a multimillion dollar construction services company. They don’t have a website either. They are pretty much the only game in town with the services they offer, and as you might guess by the “multimillion dollar” thing, they do ok. But this economy has been tough, even on this rock-solid company. A website might just give this company the edge it needs to attract new customers as the economy recovers. It might even open up new doors or opportunities to branch out.

My first website was pretty. It promoted my handmade photo album business.  I needed it done quickly for an event, and the web designer I worked with didn’t get Read More→

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Categories : Niche-essities
Tags : online niche business, small business marketing strategies, website building, Wordpress
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  • How Do You Compensate For Your Niche Business Mistakes?
  • 30 Day Blog Challenge – At the Finish Line
  • Is Online the New Yellow Pages for Local Businesses?
  • What Does Your Online Billboard Say About Your Business?
  • What’s Your Internet Identity?

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